Most car thieves are professionals, and they steal cars to make money. Car thieves know that cars with the highest resale value include the most
popular exterior color. In 2010, 20% of consumers drove off the car lots with a new white vehicle. 17% of sold vehicles came in the colors black and
silver. Blue followed with 13%. A consumer pays the same for a yellow or white car, but the resale value for a vehicle with a popular color (like
white and black) can sell for up to $1,000 more.
The least popular colors in North America are yellow/gold at 2% and beige/brown at 5%. These and other bright colors deter car thieves. Not only do
these vehicles have a lower resale value, but they are also like a flashing neon sign. A thief driving a stolen white automobile will blend more with
other vehicles while a bright yellow truck would be easily spotted by the police.
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posted on 7-29-2010 at 12:38 PM
